GP on Call routes patients through AI triage with Nurse Roxanne to partner pharmacies first, with GP escalation when needed -- end-to-end booking, payment, clinical documentation, pharmacy fulfilment, and financial infrastructure in one platform.
500+
GPs in Network
9
Provinces
24/7
Availability
4.8★
Patient Rating
Millions of South Africans cannot access a GP quickly, affordably, or digitally - and the existing infrastructure wasn't built for the modern world.
Average 2-5 day wait for a non-emergency GP appointment in South Africa. Emergency rooms are overwhelmed with non-emergency cases as a result.
Rural and peri-urban areas have severe doctor shortages. Over 70% of private GPs are concentrated in 3 provinces.
Opaque pricing, inconsistent medical aid claims, and no digital payment infrastructure for GP consultations.
Patients carry paper prescriptions and sick notes. No integrated health record across providers.
Africa's telehealth market is at an inflection point - and South Africa is the most structured entry market on the continent.
R270bn+
SA Healthcare Market
Total addressable market (2024)
~R120bn
Private Sector Share
Annual private healthcare spend
28%
Telehealth CAGR
Projected growth 2024-2030 in Africa
35M+
Underserved Population
South Africans without reliable GP access
GP on Call isn't a single feature - it's the complete digital infrastructure for GP-level healthcare in South Africa.
Video GP consultations from anywhere in SA in minutes, not days.
GPS-matched doctor dispatched to your door, with real-time tracking.
Pre-book at a nearby practice, skip the queue with digital intake.
Nurse Roxanne AI triages patients conversationally and routes mild-to-moderate cases to partner pharmacies. Pharmacists treat with OTC packs or escalate to GPs with full clinical context. Subscription plans include OTC packs, prescription baskets, and monthly pharmacy consultations.
Centralised patient health record - lab results, sick notes, referrals.
Monthly wallet-based subscription covering consultation costs.
AI-powered symptom assessment, auto-populated intake forms, and historical intake intelligence for doctors.
Full in-practice management: appointments, SOAP clinical notes, prescriptions, billing, kiosk — plus a fully branded public booking website per practice. GP and Specialist templates with customisable content sections, live doctor availability calendar embedded on the site, and bookings flowing directly into the practice appointment book.
Touch-screen self check-in kiosk for practice waiting rooms. Patients complete AI triage on arrival, results feed directly into the clinical workflow.
Doctors see a patient's full clinical history across both tele-consults and in-practice visits in one panel — SOAP notes, ICD-10 history, chronic conditions, allergies, and lab results.
Patients can bookmark a preferred GP after a high-rated consultation. On future tele-consultations, the platform checks if that doctor is online and prompts the patient to request them — or seamlessly routes to the next available GP if unavailable.
Patients in areas with poor internet upload photos/video of their condition, describe symptoms, and receive a written doctor response — no video call required. Ideal for rural and township patients.
Doctors issue structured referral letters from within a consultation. Patients grant or deny consent. Specialists access a time-limited secure portal to view clinical context and patient records.
An optional R49/mo add-on links patient wearables (Apple Health, Google Fit, Fitbit, Garmin, Oura) to their health dashboard. Admin monitors sync health; data feeds clinical decisions.
Every stakeholder in the healthcare journey has a purpose-built, production-ready interface on the platform.
A diversified revenue model combining transaction commissions, recurring subscriptions, and future network fees.
Platform retains 20% of every once-off consultation fee. Doctor receives 80%.
Monthly subscription fees (Basic, Premium, Family) collected upfront. Wallet credit issued to patients. Unused credit stays on platform until spent.
Home visit distance surcharges billed at 10/15/20km bands - paid 100% to doctor, improving doctor retention with zero platform cost.
Cost-Per-Verified-View ad network across three placements. Brands pay per genuine patient view; patients earn R12 wallet credit per ad. Patients use earned credits to pay for consultations, prescriptions, and OTC products - creating a virtuous cycle of engagement, reduced payment friction, and higher repeat bookings. Platform retains a network margin on every campaign spend.
Specialist second opinion service fees (routine R450, urgent R750, emergency R1200). Platform takes commission on each completed second opinion request.
SMS OTP verification, booking reminders, and medication alerts via SMS Portal integration. Margins on bulk SMS volume as platform scales.
Platform pays partner pharmacies a consultation fee (default R99) for each pharmacy-first visit. The platform retains a margin on each consultation, and pharmacists can escalate to GPs -- generating additional GP consultation revenue.
R35 facilitation fee on every prescription and OTC delivery order processed through the platform. As pharmacy volume scales, network listing fees and courier commission margins become a significant revenue layer.
Optional wearable device sync subscription (R49/mo) enabling patients to connect Apple Health, Google Fit, Fitbit, Garmin, and Oura to their health dashboard. Pure incremental recurring revenue on top of core subscription plans.
Tele-Consultation
R349
Platform earns R70
After-Hours Tele-Consultation
Outside normal hours
R449
Platform earns R90
In-Practice Visit (pre-booked)
R499
Platform earns R100
House Visit
Within standard radius
R899
Platform earns R180
After-Hours House Visit
R1,299
Platform earns R260
Distance Surcharges (100% to doctor)
+R150 at 10km · +R200 at 15km · +R250 at 20km
Basic Plan
R199/mo
R199 wallet credit
Premium Plan
R349/mo
R349 wallet credit
Family Plan
R549/mo
R549 wallet credit
Six structural advantages that compound over time and make GP on Call increasingly difficult to displace.
HPCSA-compliant telehealth, POPIA data governance, live iRegister verification for every doctor onboarded, full audit trail. Regulatory barriers protect against fast followers.
More doctors > faster matching > better patient experience > more bookings > more doctors. Each new doctor and patient strengthens the platform for all users.
Every consultation, prescription, health record, and follow-up builds a longitudinal patient health profile - an irreplaceable asset as the platform scales.
Patient, doctor, pharmacy, and administrator all operate in one ecosystem. Switching cost increases with every prescription, health record, and relationship built on platform.
Booking > Payment > Consultation > Prescription > Pharmacy > Follow-up: the full care cycle is digital end-to-end. No competitor has closed this loop in the South African GP market.
Patients earn wallet credits by watching OTC ads, reducing friction to booking consultations and prescription orders. Brands reach engaged patients at point-of-need. Creates retention flywheel: more patients > more engagement > more ad placements > lower CAC.
Star ratings, admin oversight, and automated payout tied to consultation quality create a self-regulating clinical quality flywheel.
Three phases delivered - including full AI intelligence layer. Now scaling.